CASE STUDY: SALES & MARKETING COLLATERAL

USC/LA Coliseum Renovation

SUMMARY: At the close of the 2017 USC Football Season, the LA Coliseum underwent a major renovation. To keep USC alumni and season ticket holders informed, I collaborated with the USC Sales & Marketing team to produce a range of marketing materials—including quarterly updates, sales sheets, and naming rights collateral. These efforts contributed to the successful sale of over 90% of suites and loge boxes ahead of the 2019 season.

ROLES: Graphic Designer, Art Director