CASE STUDY - MARKETING CAMPAIGN
One World Observatory: Experience Above
VISION: Summer is a peak touring season in NYC. I collaborated with the One World Observatory marketing team to develop new campaign assets.
PROJECT: I directed a photoshoot with another photographer to create assets aimed at driving ticket sales and product upsell.
RESULT: Improved ticket sales, achieved record numbers of visitors, and increased per capita sales through direct-to-consumer marketing.
