CASE STUDY: PACKAGE DESIGN

New York Giants 100TH Season Commemorative Gift Box

VISION: To celebrate the New York Giants’ 100th season, season ticket members will receive a gift box which includes a set of replica Super Bowl rings and a double-sided ticket with the original design from 1925.

PROJECT: A complete creative team effort, the box mechanical is an orignal design. Features include replica Super Bowl Rings, a double-sided commemorative ticket and a letter from Giants’ ownership.

RESULT: Improved PSL and single game ticket sales, positive fan sentiment for the Giants 100th Season, widespread media recognition: Adam Schefter Tweet, CBS Sports, Heavy Sports